Rina has been working in industrial design for the past 30 years. She has brought her love of earthy, clean aesthetics to clay. Her work encapsulates her years of practice as a product designer as well as the relationships between handmade craft practices and manufacturing.
This brand identity captures the intersection of art, industrial design, and technology that underpins her practice. It embraces natural textures and unpredictability, whilst maintaining structure and stability.
The wordmark and logo represents this intersection; built from strong, geometric shapes with off kilter moments and texture, showing the way Rina’s practice embraces creative expression within constraint.